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Mission & Values

CFR was founded in 2010 with a central mission: to be a key catalyst in doubling renewable electricity (RE) use in the U.S. by 2025 by helping clients secure cost-effective solutions. Everything we do is guided by this mission and informed by our set of five core values:

Customer first mindset

Customer first mindset: As the first renewables advisory service firm focused solely on end-users, we provide unbiased, fact-based analysis and support that is tailored to our clients’ individual needs.

Ethics beyond reproach

Ethics beyond reproach: We are privately- held and fully independent, allowing for objective, transparent support that is not financially beholden to any project, product, developer or utility.

Innovate the industry

Innovate the industry: We design tailored solutions for our clients, pushing the envelope on what has been done before.

Be the best team

Be the best team: Our diverse team of passionate and driven individuals offers world-class end-to-end expertise on all dimensions of the renewables value chain.  

Keep getting better

Keep getting better: We adapt our solutions to the rapidly changing market, rather than settle on a “one size fits all” solution.  

Mission & ValuesMission & Values
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