Mission & Values
CFR was founded in 2010 with a central mission: to be a key catalyst in doubling renewable electricity (RE) use in the U.S. by 2025 by helping clients secure cost-effective solutions. Everything we do is guided by this mission and informed by our set of five core values:
Customer first mindset: As the first renewable energy advisory services firm focused solely on end-users, we provide unbiased, fact-based analysis and support that is tailored to our clients’ individual needs.
Ethics beyond reproach: We are privately- held and fully independent, allowing for objective, transparent support that is not financially beholden to any project, product, developer or utility.
Innovate the industry: We design tailored solutions for our clients, pushing the envelope on what has been done before.
Be the best team: Our diverse team of passionate and driven individuals offers world-class end-to-end expertise on all dimensions of the renewable energy value chain.
Keep getting better: We adapt our solutions to the rapidly changing market, rather than settle on a “one size fits all” solution.