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Catalysts for bold climate action

Our mission is to do everything in our power to embolden organizations to rapidly reduce climate impact. That's what drives us to deliver exceptional results for our clients.

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Our growing team of 50 advisors and support staff bring a diverse set perspectives and strengths to our work.

Our impact

60+ clients

We have served 60+ large organizations across a variety of industries, sectors, and global geographies.

6.8 million MWh

We have helped our clients contract for over 6.8 million MWh annually of clean, renewable energy.

4.3 million metric tons

These renewable energy contracts have reduced our clients' cumulative annual CO2e emissions by 4.3 metric tons.

We are hiring!

We seek sharp analytical thinkers who love to collaborate on complex projects.

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Our story

Gary Farha and Dilip Kamat founded CustomerFirst Renewables in 2010. As long-time energy practice leaders at McKinsey & Company, they knew that large energy buyers were given little choice and struggled to capture the social, environmental, and economic value of renewables. CFR was designed to operate outside the existing paradigm, giving clients product offerings that were different from what had been available before.

Our Values

  • Client-first mindset

    As the first renewables advisory service firm focused solely on end-users, we provide unbiased, fact-based analysis and support that is tailored to our clients’ individual needs.

  • Ethics beyond reproach

    We are privately held and fully independent, allowing for objective, transparent support that is not financially beholden to any project, product, developer, or utility.

  • Innovate the industry

    We design tailored solutions for our clients, pushing the envelope on what has been done before.

  • Be the best team

    Our diverse team of passionate and driven individuals offers world-class end-to-end expertise on all dimensions of the renewables value chain.

  • Keep getting better

    We adapt our solutions to the rapidly changing market, rather than settle on a “one size fits all” solution.


Let's talk about your goals

We can help you strategize and execute high-performing programs for meeting your company's climate and water goals—no matter how complex or ambitious they are.

Introduce yourself and a member of our business development team will be in touch within 24 hours with more information on how we can help.

Karra Marino,
VP of Business Development
Chris O'Brien, Director of Business Development Zarminey Zia, Manager of Business Development