CFR always brings a fresh view to each new potential customer discussion. We do this because customer-specific factors are far more important than industry segment in determining whether we can create attractive solutions. Things like customer electricity usage, electricity intensity, current electricity prices, geographic location, financial strength,risk tolerance and the perceived value of renewables shape the total value creation potential.


As general guidance, CFR’s economic “sweet spot” tends to include customers that meet these thresholds:

• Electricity usage: total annual consumption >14 million kWh
• Electricity intensity: total electric bill is a major cost component in ongoing operations
• Current electricity prices: average annual generation costs >6¢/kWh
• Geographic location: access to well-developed high voltage transmission line network
• Financial strength: ability to commit capital to attractive long-term investments
• Risk tolerance: desire to reduce/mitigate unpredictable fluctuations in operating costs

Looking beyond economics, the renewable value (i.e., public relations (PR)/marketing benefits) can also be an important contributor to the attractiveness of CFR’s solutions. As shown below, CFR’s offerings fall in the renewable “sweet spot” of many different types of businesses and institutions.


Beyond Economic Value – CFR’s Target Markets