CFR is a values-driven organization. Our success hinges on living a corporate-wide core value system (see “About – Mission and Values”) that promotes and preserves long-term commitments with our customers and our partners. At the heart of our values is our customer-first mindset. It liberates us to take a long-term view on how we work together and to always try to do the right thing by others. It’s also the foundation upon which trust-based relationships are created and sustained. Our organizational governance, processes and systems are designed to reinforce trust and ethics. For example, we won’t advocate projects to our customers unless they provide attractive returns, well above the cost of capital. In addition, we avoid conflicts of interest with our customers. Our incentives are tied directly to the operational and commercial success of our customers’ CFR renewable portfolio; we don’t get paid unless our customers get paid.

Embracing a values-driven culture that puts customers’ interests first comes naturally at CFR. CFR’s founders “grew up” professionally at McKinsey & Company, a leading global management consulting organization known for its values-based approach to client service. Together, we have over 80 years of experience building trust-based relationships with many of the largest energy providers and end-users across the world. We’ve developed and implemented a wide variety of strategies for organizations across the electricity value chain, including equipment OEMs, utilities, IPPs, regulators, power pools, service organizations, and financial institutions. This breadth of experience helps us see and understand where each stakeholder is coming from. It also makes us adept at developing strategies that maximize the value creation potential of opportunities and equitably sharing the value amongst CFR customers and value chain partners.

As we grow CFR, we will continue being a values-driven company that always puts customers’ interests first. We will also remain committed to strengthening our team with an increasingly diverse set of skills and perspectives.